6th and 7th December 2006, Central London, UK
In the fiercely competitive retail environment, eye-catching, innovative packaging plays a large role in customer purchasing decisions and contributes to the overall success of the product in the market. Effective packaging appeals to the needs of the customer on a multi-sensory level while delivering a consistent message in line with the brand.
But how can innovative packaging be implemented within the constraints of the organisation? What impact will the trend towards retail-ready packaging have on consumers?
Packaging Impact and Innovation 2006 will provide insight into these and many other important issues facing the industry today. Through case study based presentations from leading experts, you will learn techniques for enhancing the packaging design and development process, gain understanding into the retailer’s influence over packaging development, and hear practical approaches for reaching your target market.
Network with industry leaders and your peers at this high-level packaging event.
Bookings before the 8th October will be eligible for a 15% discount. |
